In my opinion, most Internet users would click the icon to protect their privacy because the majority of people are becoming very concerned with privacy issues. Most Social Networks websites have been changing their privacy settings to make easier for the user to protect and choose who will be able to access his/her social network web page.
Will consumers have any clue of what this icon means? The answer relies on how this is going to be marketed to Internet users. Will advertisers create an awareness campaign to inform Internet users about this new informative ‘tool’ that will help them in regards to their privacy? If the advertisers are truly willing to make Internet users aware of their tactics to market their products, they will come up with a campaign.
Considering the crazy amount of information we are all exposed to these days, I do not believe that Internet users will spend much time reading to learn more about their privacy options. Not to mention that most people try to avoid clicking on ‘different/unknown’ websites with the fear of downloading a virus into their computers.
Angelina, I agree with you on your fact that most people will click on the icon to protect their privacy. But I disagree that internet users will not spend the time learning more about their privacy options. Privacy being such a major issue with the internet I believe that many internet users will be glad to read and learn about what AOI can offer as far as privacy. Facebook has even had to change their privacy options several times and has even asked its users to help them out with suggestions on how they would like their personal information dealt with.
ReplyDeleteIt's true that most people wouldn't bother clicking on an unknown website for fear of a virus, or simply because they don't want to waste the time of day doing so. However, If more companies begin to participate in this new program, to the point where many internet users' favorite sites contain the icon at the top of the page, I'm sure plenty of people will eventually get curious enough to find out what it is.
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