Marketing a brand or a product can be very expensive. During this tough economy times, many companies are focusing on promoting their products online through search engines. Google provides a very efficient tool to promote a website/product/brand that is easy to manage and can have great results if done the right way.
The name of this 'tool' that I'm taking about is 'Google Adwords' and I decided to talk about it here on my blog because this week I found out that there are still many people in the marketing field who either do not know about it yet or do not know how to get results from it.
Google Adwords can be a great way to position a brand/product effectively, capture new and returning customers and promote on a limited budget. But, you are probably asking yourself now... How do I do this?
First of all, you need to establish your goals. You need to define what is the reason for the campaign because, as I mention earlier, Google Adwords can be a great way to position a brand/product, bring new customers or returning ones. So, establishing what do you want from the campaign should be the first step.
After you have established your goals, you need to decide how you want to do this: Whether is cost per click, monthly spend, sales or onsite time, for example. You can click here for more information on what exactly these tools are.
Then, the following step should be to create a Keyword List. The keywords should be those related to your brand/product in many different ways. For example, if what you are promoting is a steakhouse, some of your keywords can be fine dining, steakhouse, dinner in Miami, steak, just to name a few. A great tip is to include your competitors' name on your keyword list because potential customers who are looking for the same product or service will be exposed to your product. Google also helps you find some keyword ideas.
After all that is done, it will be time to get to work! Have some fun creating your campaign with Google Adwords and take the most out of it!
I'm in the marketing field and I have heard about this Google Adwords but didn't know exactly how it works, just as you mentioned. The pay per click tool provided by Google can be very cheap if you know how to manage it the right way, and, as you comment, these days, most companies don't have that much money to invest on advertising and promotion.
ReplyDeleteYour post was very helpful and it will probably help me with an ongoing project at my internship. They are launching a new product and I can bring that idea to the table.