Social Media is now part of every Marketing strategy and it has become a major part of it because of its cost-effective use. To actually take benefits out of the use of Social Media, small businesses have to know how to do it right. It’s not only having a fan page with a certain number of fans. It takes time to manage a Social Media Web Page. For example, a restaurant can send messages to its Facebook’s page fans around 11 a.m. describing the lunch specials. It would be a good way to connect with customers and promote the business at the same time. There is also one very important thing about using Social Media for business promotion: Know when it’s too much. Some businesses send too many messages or too many event invitations through Facebook or Twitter. These ones are crossing the line from being pleasant to being annoying.
John Jantsch, sponsored by Microsoft Office Live Small Business, created a guide to be used by small business on how to use social media. When explaining what is social media in the context of the marketing strategy, the guide’s author compared the 4 Ps of Marketing where “you simply created a product, figured out how to price it, got it placed in the market, and promoted the heck out it” to the new approach to marketing, done by social media, which are the 4 Cs of Marketing : “Tons of relevant, education-based, and perhaps user generated content that is filtered, aggregated, and delivered in a context that makes it useful for people who are starving to make connections with people, products, and brands they can build a community around. Content + Context + Connection + Community = Social Media Marketing. “
Knowing how to use it well, Social Media can and already is helping small businesses with little or no budget for Marketing to promote its services and/or products.
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