After reading professor’s Miyazaki’s blog post of the week I realized how many studies are out there about Neuromarketing.
The best thing about Neuromarketing is the possibility to measure the effectiveness of the advertisement proposed by a company. Marketers have been dreaming about the day when they would be able to measure the ROI (Return on Investment) accurately when it comes to money spent on advertising. This day might have come or might be not too far from coming at this point. Before Neuromarketing, marketers had to rely on reports wrote by consumers about how they felt in relation to advertisements and what was their actions after observing the ads as well. When there is too much money involved, marketers cannot rely on these reports anymore. Now, there is a way to measure those actions in a much more accurate way: Studying and analyzing what happens inside of the consumers’ brains when they are being exposed to the ads.
Angelina,
ReplyDeleteNeuromarketing tactics are proposed to bring advertising companies success in their gross annual income. Everything seems as easy as providing consumers what their human psych reactions are, but that does not mean that every person that has a reaction towards a an ad will by the product advertised.
I believe neuromarketing could be a very dangerous thing if firms are able to develop ways to trigger consumers to purchase certain products. Nevertheless, nueromarketing is the future of marketing research and it does make sense for companies to invest in it as it'll probably prove to be more accurate than current consumer behavior models.
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